Blog & Creative Content
Here’s where the creative flows and we can have some real fun in how you give back as a brand. While photography primarily runs the social show, content finishes the big picture and engages with the customer in a way photos simply cannot. Blogs and expressive posts build rapport. Authentic sharing create a niche group of people who genuinely like to connect and follow along.
You want your reader to TAKE ACTION! That’s my aim, at least. Copywriting is a fancy way for describing written advertising or promotional material. This could range from email campaigns, hard copy handouts like brochures, flyers or magazine ads, static website content, and more. It requires me to really understand your customer base.
Let me tell your story! A biography, after all, is really just a story all dressed up — a detailed written description of your life. Warning: I like to dig! What’s your motivation? What is your passion behind your work? Why do you do what you do? I want to portray your unique life events in a way that helps readers understand and connect with you.
Email & Newsletter Services
Ultimately, you want a consistent following. Newsletter services are perfect for that. This service aims to give your loyal clients and friends the chance to connect with you on a deeper level. Email campaigns and newsletters are the perfect way to keep people up to date on your latest news, products, projects, and promotional sales. I believe in a combination of informative “free” content meshed with sales-specific content. Too much of the first and you’re giving away your pro secrets. Too much of the latter and it feels like a hard sell. I strive to create a balance between the two, where the customer feels like an “insider” with a behind-the-scenes pass, but still gets a tempted (maybe with a discount!) to peruse your products and hit the BUY button.
What Is SEO? “SEO” or Search Engine Optimization refers to the process of improving your search engine rankings. Content on your website and blog needs to appeal to the client, but also rank well with Google — so you can be readily found as an authority in your field! It’s my job to write fantastic content that’s useful to your readers, but also integrate keywords active to those searching for your products and services.